PETA Super Bowl Commercial 2018 with James Cromwell - Watch Now

PETA created a commercial for the 2018 Super Bowl starring James Cromwell, who has been a vocal supporter of the organization for years.

The actor plays a priest who gets a visit from a meat industry executive trying to make a confession in hopes of receiving forgiveness for his actions.

The exec confesses that even though he tells customers that the animals slaughtered for meat are treated humanely, that’s not exactly the case.

Cromwell tells the exec that there’s no penance for him and there’s no forgiving him either. “For the love of god, we have to draw the line somewhere,” he says before shutting the door.

The commercial will not actually be airing during the game.