Nicole Richie Celebrates Her Honey Minx Collection Reveal!

Nicole Richie is chic as she strikes at pose at her Honey Minx Collection Reveal Celebration hosted by NowWith Network in partnership with Yahoo Lifestyle and Working Sundays Series at Spring Place on Thursday (November 15) in Beverly Hills, Calif.

The 37-year-old entertainer was joined at the event by Nia Long, Elisabetta Canalis and Arielle Kebbel as they all stepped out to show their support.

Honey Minx is named after Nicole‘s nickname as a kid, “Honey Child,” and will feature her in lifestyle videos with a digital overlay, allowing users to shop for her look while enjoying the content.

“My nickname, from the time I was a little girl, was Honey Child. Both my parents are from Alabama, and every time I would walk into the house they’d say, ‘Honey child, get on in here!’,” Nicole told E!. “You’ll see on every piece, there’s a little cute hidden bee. On everything. Keep your eye out, always, for the bees. I also am a beekeeper, and it’s very important to me to give bees a home, and we should care about them.”