Bruce Springsteen Teams Up With Jeep For His First Commercial Super Bowl Appearance

Bruce Springsteen rides around in his own Jeep in the middle of the county in Jeep’s Super Bowl Commercial.

The 71-year-old musician calls for unity in his voice over for the motor company’s ad which was shot over three states – Kansas, Colorado, and Nebraska – in five days in January.

“All are more than welcome to come meet here in the middle,” he says. “It’s no secret the middle has been a hard place to get to lately, between red and blue, between servant and citizen, between our freedom and our fear.

“Fear has never been the best of who we are,” Bruce contines. “We just have to remember the very soil we stand on is common ground. So we can get there. We can make it to the mountaintop, through the desert …and we will cross this divide.”

He goes on, “We just have to remember the very soil we stand on is common ground, so we can get there. We can make it to the mountaintop through the desert, and we will cross this divide. Our light has always found its way through the darkness. And there’s hope on the road up ahead.”

The ad marks Bruce‘s first foray into commercial advertising.

Watch the full thing below: