Jessica Alba Gets Candid About Building Her Honest Brand: 'It's F--king Impossible'

Jessica Alba is getting candid about her brand.

The 39-year-old Honest Company entrepreneur spoke out in the March 2021 issue of Romper.

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In the interview, she spoke about building her Honest empire.

“Building a brand and building a business is f–king impossible,” she said.

“And to be good at it and for it to thrive and scale, it is really hard. If anything, I was like, ‘Do I really want to do this?’ It took me three-and-a-half years just to find partners to even join me, and I got lots of rejection,” she admitted.

“I had to learn how to build decks. In every stage, I’m trying to get better and better as a business person, but it’s a totally different skill set than just taking your influence and fame and putting your name on a package and doing a press tour, picking out a couple designs. You know what I mean?”

“I think the difference in what I have done is I actually built something that never existed. We have chemists in house, regulatory teams, sourcing, supply, operations… It’s unprecedented in our category. We were the first, really, at scale to do it,” she went on to say.

Jessica Alba also spoke about quitting acting, and has also expressed regrets about specific past roles in her acting career.